Observational Learning And National Value: Thesis Of Big Brother Naija Tv Show
Harry Obi-Nwosu
Department of Psychology, Nnamdi Azikiwe University, Awka
Okoye C A F
Department of Psychology, Nnamdi Azikiwe University, Awka
Ifedigbo Chinenyenwa
Department of Psychology, Nnamdi Azikiwe University, Awka
Patriak Okafor
Department of the Division of Administration and Instructional Leadership, St. John’s University, Queens, New York, USA
Uzoma Chinelo
Department of Psychology, Nnamdi Azikiwe University, Awka
Keywords: BB Najia TV Show, National Value, Observational Learning, Social Learning Theory
Abstract
The incidence of promoting moral decadence and showing intense demonstration/pleasure towards what should be held sacred pervading some of the TV shows in the contemporary times, and many opinion polls from viewers, which have recorded a diversion from the aim to menace that may drag the national value to the mold warranted an evaluation of observational learning and national value, with BBNaija TV show in perspective with a total of 808 (506 for quantitative study; 302 for online opinion poll) participants. They were aged 24 to 67 years, with the mean age of 39.25, and standard deviation of 12.36. The social learning theory of Bandura (1977), which seems to suitably explain the extent to which new behaviors can be acquired and modified by observing and imitating others in social context, with likelihood of behaviour to persist if rewarded positively was the theoretical framework. The perception of the BBNaija Questionnaire and 2-themes were used to gather quantitative and qualitative data respectively. Descriptive design was the design, while the quantitative data was analyzed using descriptive statistics, opinion poll was thematically analyzed. The result showed that majority of the participants expressed disdain towards the BBNaija TV show and called on the appropriate agency to do the needful, describing it as impinging negatively on the national value. Based on the findings, this paper advocates for a value re-orientation and moral sanitization of this TV Show as a way of enhancing the aim, and also upholding the moral standard of the society, which will in turn promote morally sane society where values are set right.