Digital Marketing And The Nigeria Economy
Ifediba Emman Vitalis Emeka PhD
Marketing Department, Madonna University Nigeria, Okija Campus
Nwangene Ogochukwu PhD
Marketing Department, Odumegwu Ojukwu University, Igbariam.
Keywords: Covid-19, Digital Marketing in Nigeria, Economy, SME’s
Abstract
As the world grapples with Covid-19 pandemic, there is a significant economic & business impact being felt globally. With lockdown directives in many countries and guidance around social distancing to counter the Covid-19 threat, digital marketing business has significantly impacted digital marketer around the world. SME’s & large marketing entrepreneurship has the potential to become an engine of economic transformation in Nigeria and set the country on a new growth trajectory. This investigate digital marketing and Nigeria economy. The study adopted the analytical survey method to gather information on the variables. A self-administered questionnaire with total of 263 was distributed to SME’s & large online digital marketers, whereby data was analyzed by means of percentage-frequency occurrence and three research hypotheses were tested using the chi-square. The main results stemming from the research indicate that digital marketer’s use digital platform to increase their marking value and the most preferred digital platform used are Facebook &Instagram as well as having positive significance to the Nigeria economy. Based on the findings, it was recommended that Government has to encourage innovation that allows citizens to make meaningful positive contributions to our economic development.