Innovative Journal of Research in Marketing and Customer Success

The Innovative Journal of Research in Marketing and Customer Success (IJRMCS) is a leading peer-reviewed, open-access journal dedicated to advancing the field of marketing and customer success. The journal aims to foster the exchange of ideas, research, and practices among scholars, practitioners, and industry professionals, emphasizing innovative approaches and practical applications in marketing strategies and customer success management.

Aims and Scope

IJRMCS strives to contribute to the development of knowledge and practice in marketing and customer success by publishing high-quality research that:

• Explores innovative marketing strategies and their impact on customer engagement and loyalty.
• Investigates the role of technology and digital transformation in shaping marketing practices.
• Analyzes the determinants of customer success and the best practices for achieving it.
• Provides insights into consumer behavior and its implications for marketing tactics.

Key Areas of Interest

1. Marketing Innovations:

   • Digital and social media marketing
   • Data-driven marketing strategies
   • Influencer marketing
   • Branding and brand management
   • Content marketing

2. Customer Success:

   • Customer journey mapping
   • Customer retention and loyalty programs
   • Customer relationship management (CRM)
   • Metrics and KPIs for customer success
   • Best practices in customer support and service

3. Consumer Behavior:

   • Consumer psychology and decision-making processes
   • Customer experience management
   • Behavioral economics in marketing
   • Segmentation, targeting, and positioning

4. Technology and Marketing:

   • AI and machine learning in marketing
   • Marketing automation tools
   • E-commerce and online retail strategies
   • Mobile marketing
   • Augmented and virtual reality in marketing

5. Strategic Marketing Management:

   • Market research and analysis
   • Strategic planning and execution
   • Competitive analysis and market positioning
   • Innovation management in marketing

Submission Types

IJRMCS welcomes a diverse range of manuscript types, including:

• Original Research Articles
• Review Articles
• Case Studies
• Conceptual Papers
• Short Communications
• Book Reviews

Peer Review Process

IJRMCS employs a rigorous double-blind peer review process to ensure the publication of high-quality and reliable research. Each manuscript is reviewed by at least two independent experts in the field. The journal adheres to the highest standards of ethical publishing and requires that all studies comply with relevant ethical guidelines.

Open Access and Indexing

As an open-access journal, IJRMCS provides unrestricted access to its content, promoting a wider dissemination of knowledge. The journal is indexed in major academic and professional databases, increasing the visibility and impact of its published research.

Editorial Board

The editorial board of IJRMCS consists of distinguished scholars and industry leaders with extensive expertise in marketing and customer success. The board is committed to maintaining the journal's high standards of scholarly excellence and scientific rigor.

Author Guidelines

Authors are encouraged to follow the detailed guidelines provided on the journal's website, which outline the submission process, formatting requirements, and ethical considerations. Adhering to these guidelines will facilitate a smooth and efficient review process.