Innovative Journal of Research in Marketing and Customer Success

Published Article Details

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Published

2023-02-28

Issue

Vol. 3 No. 2 (2023): Februray 2023

Section

Articles

How to Cite

Subagio, D. H. (2023). THE EFFECTS OF EXPERIENTIAL MARKETING AND EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION IN GELARE CAFÉ IN SURABAYA. Innovative Journal of Research in Marketing and Customer Success, 3(2), 1–9. Retrieved from https://cirdjournals.com/index.php/ijrmcs/article/view/1008

The Effects Of Experiential Marketing And Experiential Value On Customer Satisfaction In Gelare Café In Surabaya

Dr Hartono Subagio

Ciputra University

Keywords: Experiential marketing, experiential value, customer satisfaction

Abstract

This study aimed to analyze the effect of experiential marketing and experiential value on customer satisfacton at Gelare Café in Surabaya. Thve observed sample includes 200 respondents and the sampling method used is judgmental sampling. The analysis tool employed in this study is Structural Equation Modeling (SEM).

Results of the study show that experiential marketing and experiential value has   significant effects on customer satisfaction in Gelare Café Surabaya. Thus it can be concluded that increase or improvement in experiential marketing can increase or improve experiential value, and  significantly affects customer satisfaction .

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