📄 Pub. Policy Int. Aff. Acad. J. — Volume 12, Issue 3 (2026)
Public Policy and International Affairs Academic Journal |
Volume 12, Issue 3 | 2026 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5339-535X (Online)
📋 Articles — Volume 12, Issue 3
Research Article
Pages 1-15
Article 1 of 1
EVALUATING THE EFFECT OF AUGMENTED REALITY ON CUSTOMER ENGAGEMENT IN THE FASHION INDUSTRY IN DELTA STATE, NIGERIA
This study examined the effect of AR on customer engagement in the fashion industry in Delta State, Nigeria. The specific objectives of this study were to examine the effect of interactivity, informativeness, and vividness in AR on customer engagement. A…