📄 Lang. Lit. Commun. J. — Volume 4, Issue 3 (2022)
Language, Literature and Communication Journal |
Volume 4, Issue 3 | 2022 | 2 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5342-3371 (Online)
📋 Articles — Volume 4, Issue 3
Research Article
Pages 1-26
Article 1 of 2
COMPARATIVE STUDY OF EIGHT THEORIES OF MASS COMMUNICATION
This paper highlights the importance of theories in Mass Communication vis-a-vis in every area of human endeavour. Eight theories of Mass Communication and other social sciences were analysed in this paper and findings show that some of these theories’ assumptions…
Research Article
Pages 27-39
Article 2 of 2
SOCCER SPONSORSHIP AND CORPORATE IMAGE BUILDING IN NIGERIA
This paper focused on the mutual benefits that result from public relations activities in terms of soccer sponsorship in Nigeria. The followings are some of the benefits the sponsors and the sponsored acquire: they are mutual image enhancement, sales increment,…