📄 Research Article
LLCJ Vol. 4, No. 3 (2022)
SOCCER SPONSORSHIP AND CORPORATE IMAGE BUILDING IN NIGERIA
Edafejirhaye I. Vincent 1 & Olofinlade Samuel Oluwapelumi. 2
1 Thomas Adewumi University, Oko, Kwara State, Nigeria.
2 Department of Accounting and Finance, Thomas Adewumi University, Oko, Kwara State.
2 Department of Accounting and Finance, Thomas Adewumi University, Oko, Kwara State.
Open Access
Peer Reviewed
Research Article
Abstract
This paper focused on the mutual benefits that result from public relations activities in terms of soccer sponsorship in Nigeria. The followings are some of the benefits the sponsors and the sponsored acquire: they are mutual image enhancement, sales increment, community goodwill, product awareness creation and publicity. The paper admonishes individuals, companies, multi-national companies to continue to sponsor soccer sport in Nigeria.
Keywords:
Soccer, Sponsorship, Corporate, Image Building
📑 How to Cite This Article
APA 7th Edition:
Edafejirhaye I. Vincent, Olofinlade Samuel Oluwapelumi. (2022). SOCCER SPONSORSHIP AND CORPORATE IMAGE BUILDING IN NIGERIA. Language, Literature and Communication Journal, 4(3), 27-39. https://doi.org/
Edafejirhaye I. Vincent, Olofinlade Samuel Oluwapelumi. (2022). SOCCER SPONSORSHIP AND CORPORATE IMAGE BUILDING IN NIGERIA. Language, Literature and Communication Journal, 4(3), 27-39. https://doi.org/
Vancouver Style:
Edafejirhaye I. Vincent, Olofinlade Samuel Oluwapelumi.. SOCCER SPONSORSHIP AND CORPORATE IMAGE BUILDING IN NIGERIA. Lang. Lit. Commun. J.. 2022;4(3):27-39. DOI:
Edafejirhaye I. Vincent, Olofinlade Samuel Oluwapelumi.. SOCCER SPONSORSHIP AND CORPORATE IMAGE BUILDING IN NIGERIA. Lang. Lit. Commun. J.. 2022;4(3):27-39. DOI:
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