📄 Innov. J. Res. Mark. Cust. Success — Volume 3, Issue 3 (2023)
Innovative Journal of Research in Marketing and Customer Success |
Volume 3, Issue 3 | 2023 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 3, Issue 3
Research Article
Pages 1-12
Article 1 of 1
Study on the Awareness and Adoption of Digital Marketing Strategies
Abstract The application of digital marketing strategies such as content marketing, email marketing, social media marketing and search engine optimization amongst SMEs can aid visibility and guarantee business transactions. It can also enable a business to customer (B2C) communication thereby enhancing…