📄 Innov. J. Res. Mark. Cust. Success — Volume 3, Issue 2 (2023)
Innovative Journal of Research in Marketing and Customer Success |
Volume 3, Issue 2 | 2023 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 3, Issue 2
Research Article
Pages 1-9
Article 1 of 1
THE EFFECTS OF EXPERIENTIAL MARKETING AND EXPERIENTIAL VALUE ON CUSTOMER SATISFACTION IN GELARE CAFÉ IN SURABAYA
This study aimed to analyze the effect of experiential marketing and experiential value on customer satisfacton at Gelare Café in Surabaya. Thve observed sample includes 200 respondents and the sampling method used is judgmental sampling. The analysis tool employed in…