📄 Innov. J. Res. Mark. Cust. Success — Volume 2, Issue 10 (2022)
Innovative Journal of Research in Marketing and Customer Success |
Volume 2, Issue 10 | 2022 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 2, Issue 10
Research Article
Pages 1-13
Article 1 of 1
STORE LAYOUT AND PURCHASE BEHAVIOR OF CONSUMERS IN SELECTED SUPERMARKETS IN UYO METROPOLIS
The study examined the influence of store layout on the purchase behavior of consumers in Uyo metropolis. Specifically the study examined the influence of store design and layout on purchase behavior. A total of two hundred and forty four shoppers…