Open Access Peer Reviewed Quarterly Est. 2016

Innovative Journal of Research in Marketing and Customer Success

(IJRMCS)
ISSN (Print): 4288-4307 | ISSN (Online): 6612-7590
4.03
Impact Factor
9
H-Index
187+
Articles
📄 Innov. J. Res. Mark. Cust. Success — Volume 14, Issue 1 (2026)
Innovative Journal of Research in Marketing and Customer Success  |  Volume 14, Issue 1  |  2026  |  5 Articles
Open Access Double-Blind Peer Reviewed ISSN: 6612-7590 (Online)
📋 Articles — Volume 14, Issue 1
Research Article Pages 1-9
Article 1 of 5

REIMAGINING THE NORTHERN NIGERIAN WOMAN: A FEMINIST CRITIQUE OF AN ABUNDANCE OF SCORPIONS BY HADIZA ISMA EL-RUFA'I

The Nigerian woman writer has focused her energy on creating stories of women experiences in relation to other aspects of their lives. The Nigerian woman writer is also determined to face many challenges and obstacles that she might come across,…

Research Article Pages 10-19
Article 2 of 5

UNVEILING HAUSA: A TYPOLOGICAL EXPLORATION OF ITS GRAMMAR AND SYNTAX

This paper presents a typological account of Hausa, an Afroasiatic language spoken in subSaharan Africa. The paper focuses on word order, relative clauses, order of prepositions, head and dependent marking, information structure, case-marking; and verb fronting, making in most cases,…

Research Article Pages 20-27
Article 3 of 5

PRINCIPLES OF OBJECTIVITY IN THE CRAFT OF HISTORICAL RECONSTRUCTION

This study focuses on the role of objectivity and its principle is the foundation on which the structure of historical profession stands. Most, if not all, historians wrote in the belief that their writings presented an objective picture of the…

Research Article Pages 28-37
Article 4 of 5

EMPOWERING WOMEN IN JOS: A REVIEW OF THEIR CONTRIBUTIONS TO DEVELOPMENT (1999-2023)

This study examines the contributions of women to the development of Jos, a city in northern Nigeria, despite facing various challenges. Using a qualitative research approach, including indepth interviews, focus group discussions, and document analysis, this study reveals the significant…

Research Article Pages 38-40
Article 5 of 5

NAVIGATING CULTURAL NUANCES IN PUBLIC RELATIONS AND COMMUNICATION

Effective communication transcends borders in today's interconnected world, necessitating a deep understanding of cultural nuances in language within Public Relations (PR). This abstract explores the pivotal role of cultural sensitivity in language use and its impact on PR practices. It…

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