📄 Innov. J. Res. Mark. Cust. Success — Volume 1, Issue 2 (2021)
Innovative Journal of Research in Marketing and Customer Success |
Volume 1, Issue 2 | 2021 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 1, Issue 2
Research Article
Pages 1-14
Article 1 of 1
THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION – A CASE STUDY OF GUARANTY TRUST BANK PLC. BENIN-CITY
The research focuses on the effect of customer relationship marketing on customer retention with special reference to Guaranty Trust Bank Plc, Nigeria. The main objective of this research is to examine the effects of customer relationship marketing on customer retention. …