📄 Innov. J. Res. Mark. Cust. Success — Volume 1, Issue 1 (2021)
Innovative Journal of Research in Marketing and Customer Success |
Volume 1, Issue 1 | 2021 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 1, Issue 1
Research Article
Pages 1-11
Article 1 of 1
THE EFFECT OF THE CHOICE OF ADVERTISING AS MARKETING TOOL ON CUSTOMER RETENTION IN BANKING INDUSTRY – A CASE STUDY OF SELECTED BRANCHES OF ACCESS BANK IN BENIN-CITY
A product or service is advertised to create awareness in the minds of potential buyers through various advertising media such as Newspaper, Magazines, Television, Radio, Posters, Hoardings, Billboard and, in recent times, internet and web advertising are regularly coming up…