CHALLENGES OF PHYSICAL DISTRIBUTION OF AGRICULTURAL PRODUCE AMONG RURAL SMALLHOLDER FARMERS IN ENUGU NORTH SENATORIAL ZONE IN NIGERIA
Effective and efficient physical distribution of agricultural produce had had serious challenges in Enugu North senatorial zone of Enugu State, Nigeria. The study sought to determine the influence of poor road transportation network on effective and efficient distribution of agricultural…
PUBLIC RELATIONS AND SAVINGS MOBILIZATION DRIVE OF MICROFINANCE BANKS IN AKWA IBOM STATE, NIGERIA
The study is on the influence of public relations on savings mobilization drive of microfinance banks in Akwa Ibom State, Nigeria. The objective of the study was to examine the effect of public relations on savings mobilization drive of microfinance…
EFFECT OF SOCIAL MEDIA MARKETING AND ONLINE ADVERTISING ON CONSUMER’S PATRONAGE OF COUNTERFEIT DRUGS IN ENUGU STATE METROPOLIS: EMPIRICAL EVIDENCE FROM NIGERIA
The purpose of the study was to explore the outcome of social media marketing and online advertising on consumer’s patronage of counterfeit drugs in Enugu State Metropolis. Specifically, the study was set to achieve the following objectives. Determine the effect…