The study is on the influence of public relations on savings mobilization drive of microfinance banks in Akwa Ibom State, Nigeria. The objective of the study was to examine the effect of public relations on savings mobilization drive of microfinance banks in Akwa Ibom State. To achieve the objective, data were collected from 400 respondents drawn from the banks’ marketing managers, selected staff and customers. Four hundred (400) copies of the questionnaire were retrieved in useable form, representing 100 percent. Data generated from the study were processed using descriptive and inferential statistics, and hypothesis tested with simple regression at 0.05 level of significance. Findings revealed that public relations had significant influence on savings mobilization drive of microfinance banks in Akwa Ibom State. Based on the findings of this study, it was concluded that public relations had significant influence on the savings mobilization drive of microfinance banks. This means that increasing efforts in public relations potentials of microfinance banks will also yield a corresponding increase in savings mobilization. Thus, we recommended that managers of microfinance banks should enhance effective use of public relations strategies to increase savings mobilization drive of microfinance banks