📄 Contemp. Mark. Res. J. — Volume 11, Issue 2 (2024)
Contemporary Marketing Research Journal |
Volume 11, Issue 2 | 2024 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5733-7154 (Online)
📋 Articles — Volume 11, Issue 2
Research Article
Pages 1-11
Article 1 of 1
ONLINE MARKETING AND CUSTOMER PATRONAGE OF SPORTS BETTING: A SURVEY OF YOUTHS IN ABIA STATE
The study looked at how online marketing affects young people in Abia State who gambled on sports. The study specifically looks at how online promotional activities on sports betting affect youths patronage behaviour to it. The survey used a cross-sectional…