📄 Contemp. Mark. Res. J. — Volume 11, Issue 1 (2024)
Contemporary Marketing Research Journal |
Volume 11, Issue 1 | 2024 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5733-7154 (Online)
📋 Articles — Volume 11, Issue 1
Research Article
Pages
Article 1 of 1
IMPACT OF SUSTAINABLE MARKETING PRACTICES ON THE PERFORMANCE OF SELECTED SMALL AND MEDIUM-SIZED ENTERPRISES (SMES) IN NIGERIA
This study set out to find out how Nigerian small and medium-sized enterprises (SMEs) performed in relation to sustainable marketing strategies. According to the study, sustainable marketing techniques have a major impact on how well Nigerian SMEs function. The majority…