📄 Contemp. Mark. Res. J. — Volume 10, Issue 5 (2023)
Contemporary Marketing Research Journal |
Volume 10, Issue 5 | 2023 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5733-7154 (Online)
📋 Articles — Volume 10, Issue 5
Research Article
Pages 1-11
Article 1 of 1
EFFECT OF MARKETING COMMUNICATION STRATEGIES ON THE BEHAVIOUR OF VOTERS DURING THE ELECTIONEERING PERIOD IN AKWA-IBOM NIGERIA
The study examined the effect of marketing communication strategies on the behaviour of voters during electioneering periods in Akwa-Ibom State of Nigeria. In order to carry out this investigation, a survey research design was employed which allowed the researcher to…