📄 Bus. Manag. Entrep. Acad. J. — Volume 8, Issue 1 (2026)
Business Management and Entrepreneurship Academic Journal |
Volume 8, Issue 1 | 2026 | 2 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5345-3327 (Online)
📋 Articles — Volume 8, Issue 1
Research Article
Pages 1-14
Article 1 of 2
LEVERAGING BIG DATA FOR PERSONALIZED MARKETING IN NIGERIA'S E-COMMERCE LANDSCAPE: OPPORTUNITIES AND CHALLENGES FOR SMES
The rapid growth of e-commerce has intensified the need for data-driven marketing strategies, particularly among small and medium-sized enterprises (SMEs) operating in emerging economies. This study examines leveraging of big data adoption on marketing in Nigeria E-commerce landsacpe, Opportunities and…
Research Article
Pages 15-26
Article 2 of 2
EXPLORING THE NEXUS BETWEEN ENTREPRENEURSHIP DEVELOPMENT AND EMPLOYMENT GENERATION IN NIGERIA: A POLICY PERSPECTIVE
This study examines the relationship between entrepreneurship development and employment generation in Nigeria, with specific focus on Kosofe Local Government Area of Lagos State. Adopting a descriptive survey research design, the study targets entrepreneurs operating small and medium scale enterprises,…