📄 Bus. Manag. Entrep. Acad. J. — Volume 4, Issue 6 (2022)
Business Management and Entrepreneurship Academic Journal |
Volume 4, Issue 6 | 2022 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5345-3327 (Online)
📋 Articles — Volume 4, Issue 6
Research Article
Pages 1-13
Article 1 of 1
ENABLERS OF CONSUMER PATRONAGE OF COSMETICS AMONG LADIES IN ANAMBRA STATE OF NIGERIA
The study investigated the enablers of consumer patronage of cosmetic brands among ladies in Anambra State of Nigeria using Awka, Onitsha and Nnewi as reference areas. The motivation for this research emanated as a result of proliferation of different brands of cosmetic…