📄 Innov. J. Res. Mark. Cust. Success — Volume 4, Issue 2 (2024)
Innovative Journal of Research in Marketing and Customer Success |
Volume 4, Issue 2 | 2024 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 4, Issue 2
Research Article
Pages 1-7
Article 1 of 1
THE ROLE OF MARKETING RESEARCH IN ACHIEVING SUSTAINABLE PRACTICES: A CASE STUDY OF SMES IN NIGERIA
The study investigates the role of marketing research in achieving sustainable practices in Nigerian SMEs. It found that sustainable marketing techniques significantly impact the functioning of these enterprises. The research used a literature-based instrument and collected data from 250 selected…