📄 Innov. J. Res. Mark. Cust. Success — Volume 3, Issue 6 (2023)
Innovative Journal of Research in Marketing and Customer Success |
Volume 3, Issue 6 | 2023 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 3, Issue 6
Research Article
Pages 1-4
Article 1 of 1
MULTIPLE UNIT FRANCHISING AND MARKETING PERFORMANC
This study investigated the relationship between franchising arrangements and marketing performance of textile distributors in South-East, Nigeria. The study was anchored on Transaction Cost Theory (TCT)) and convenient sampling was employed in order to reach the study objectives. The analysis…