📄 Innov. J. Res. Mark. Cust. Success — Volume 2, Issue 5 (2022)
Innovative Journal of Research in Marketing and Customer Success |
Volume 2, Issue 5 | 2022 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 2, Issue 5
Research Article
Pages 1-14
Article 1 of 1
DATABASE MARKETING AND CUSTOMER LOYALTY OF FAST-FOOD FIRMS IN PORT HARCOURT, NIGERIA
Database Marketing is about the usage of customer database to improve marketing productivity of an organization, through proper customer acquisition, retention and development processes. The study examines the relationship between database marketing and customer loyalty of fast food firms in…