📄 Innov. J. Res. Mark. Cust. Success — Volume 1, Issue 4 (2021)
Innovative Journal of Research in Marketing and Customer Success |
Volume 1, Issue 4 | 2021 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 6612-7590 (Online)
📋 Articles — Volume 1, Issue 4
Research Article
Pages 1-13
Article 1 of 1
EMPIRICAL STUDY ON THE EFFECT OF ADOPTION OF ELECTRONIC MARKETING STRATEGIES ON THE PATRONAGE OF CUSTOMERS OF ZENITH BANK IN ENUGU METROPOLIS
Given the importance of internet in general and for the marketing function in particular there has been a growing focus in understanding the determinants of e-Marketing adoption within firms. The purpose of this study was to investigate the effect of…