Open Access Peer Reviewed Quarterly Est. 2016

Innovative Journal of Research in Marketing and Customer Success

(IJRMCS)
ISSN (Print): 4288-4307 | ISSN (Online): 6612-7590
4.03
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9
H-Index
187+
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HomeIJRMCS Vol. 25, No. 12 ENHANCING ACADEMIC PERFORMANCE THROUGH TEACHER SU…
📄 Research Article IJRMCS Vol. 25, No. 12 (2026)

ENHANCING ACADEMIC PERFORMANCE THROUGH TEACHER SUPPORT: EVIDENCE FROM UNIVERSITY STUDENT

Chukwudi Emeka Nwachukwu
Faculty of Education, University of Nigeria, Nsukka, Nigeria
Innovative Journal of Research in Marketing and Customer Success, Vol. 25, No. 12 (2026), pp. 12-55 | DOI: https://doi.org/10.5281/zenodo.18507710
Open Access Peer Reviewed Research Article

Abstract

This qualitative study investigates the role of teacher support in enhancing student motivation and academic performance at the university level, conducted at the University of Gwadar, Balochistan, Pakistan. Gwadar is a port city located on the southwestern coast of Pakistan, in the province of Baluchistan. Focusing on a small-scale sample of five university teachers, the research explores the transformative potential of consistent and inconsistent teacher support in influencing students’ academic engagement and success. Data were collected through in-depth, in-person interviews and analyzed thematically to understand the impact of teacher behavior, communication styles, and various forms of academic and emotional support. The findings reveal that positive teacher behavior, effective communication, and the implementation of diverse, student-centered support strategies contribute significantly to improved student outcomes. The study recommends implementing faculty development programs that emphasize emotional intelligence, inclusive pedagogies, and reflective teaching practices. Additionally, the promotion of institutional policies supporting mentorship and individualized student support is essential. Consistent and holistic teacher support is shown to be crucial in nurturing motivated, resilient, and highperforming university students.
Keywords: ["Teacher support","Student motivation","Academic performance","Student-centered approach"]
📑 How to Cite This Article
APA 7th Edition:
Chukwudi Emeka Nwachukwu (2026). ENHANCING ACADEMIC PERFORMANCE THROUGH TEACHER SUPPORT: EVIDENCE FROM UNIVERSITY STUDENT. Innovative Journal of Research in Marketing and Customer Success, 25(12), 12-55. https://doi.org/https://doi.org/10.5281/zenodo.18507710
Vancouver Style:
Chukwudi Emeka Nwachukwu. ENHANCING ACADEMIC PERFORMANCE THROUGH TEACHER SUPPORT: EVIDENCE FROM UNIVERSITY STUDENT. Innov. J. Res. Mark. Cust. Success. 2026;25(12):12-55. DOI: https://doi.org/10.5281/zenodo.18507710
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