📄 Contemp. Mark. Res. J. — Volume 9, Issue 6 (2022)
Contemporary Marketing Research Journal |
Volume 9, Issue 6 | 2022 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5733-7154 (Online)
📋 Articles — Volume 9, Issue 6
Research Article
Pages 1-11
Article 1 of 1
MECHANICS OF RE-BRANDING AND THE NEED FOR PARADIGM SHIFT
The research on mechanics of rebranding and the need for paradigm shifts reveals the concept of rebranding undertaken by various organizations to create a distinctive identity for itself. Corporations rebrand in order to respond to external and/or internal factors. Firms…