CIRD Logo
CIRD Publications
Centre for International Research Development
Open Access Peer Reviewed Bi-Monthly Est. 2015

Contemporary Marketing Research Journal

(CMRJ)
ISSN (Print): 4051-392X | ISSN (Online): 5733-7154
8.35
Impact Factor
10
H-Index
356+
Articles
Home About Journal Editorial Board Current Issue Archives Submit to Journal
📄 Contemp. Mark. Res. J. — Volume 9, Issue 1 (2022)
Contemporary Marketing Research Journal  |  Volume 9, Issue 1  |  2022  |  3 Articles
Open Access Double-Blind Peer Reviewed ISSN: 5733-7154 (Online)
📋 Articles — Volume 9, Issue 1
Research Article Pages 1-18
Article 1 of 3

Influence of Traditional Media Advertising on Consumer Purchase of Local Rice in Ebonyi State

Ujah, Patrick N & Mbah Chris Chukwuemeka & Obikeze Chinedum O & Nnadi Nmere O & Ikpo Kobi P & Okoro Deborah P

Abstract Applying the AIDA model, the influence of traditional media advertising on consumer purchase of local rice in Ebonyi State was investigated. The research objectives were to ascertain the influence of television advertising on consumer purchase of local rice in Ebonyi…

DOI:  •  Keywords: AIDA model, television advertising, radio advertising, billboard advertising, c…  • 
View Abstract 📥 PDF Cite Share
Research Article Pages 19-39
Article 2 of 3

INFLUENCE OF CELEBRITY ATTRIBUTES ON CONSUMER PREFERENCE FOR GSM SERVICES IN ONITSHA METROPOLITAN AREA OF ANAMBRA STATE

CHIDUME ANETOH & Dr. Emmanuel Chidozie Ndubisi & Kobi Pamela Ikpo & Dr. Deborah Patience Okoro

The study investigated the influence of celebrity attributes on consumer preference for GSM services in Onitsha metropolitan area of Anambra State of Nigeria. The specific objectives of the study aimed to examine the influences of celebrity credibility, celebrity attractiveness, celebrity expertise,…

DOI:  •  Keywords: Celebrity endorsement attributes, Consumer preference, GSM services, Onitsha  • 
View Abstract 📥 PDF Cite Share
Research Article Pages 40-54
Article 3 of 3

PRODUCT INNOVATION AND CONSUMER PATRONAGE FREQUENCY OF BEER BRANDS IN ANAMBRA STATE OF NIGERIA

John Chidume Anetoh Ph.D & Emmanuel Chidozie Ndubisi Ph.D & Lawrence Nnamdi Okeke Ph.D & Vitus Chinedu Ogbunuju & Cajetan Obinna Ewuzie Ph.D

This study examined the influence of product innovative activities on consumer patronage of among consumers of beer brands in Anambra State of Nigeria. The study examined the extent to which product innovativeness of selected beer brands as regards to improved…

DOI:  •  Keywords: Product Innovation, Consumer Patronage Frequency, Beer Brands, Nigeria  • 
View Abstract 📥 PDF Cite Share
← Vol. 8 (last issue) 📁 All Issues Next Issue →