📄 Contemp. Mark. Res. J. — Volume 6, Issue 1 (2019)
Contemporary Marketing Research Journal |
Volume 6, Issue 1 | 2019 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5733-7154 (Online)
📋 Articles — Volume 6, Issue 1
Research Article
Pages 1-11
Article 1 of 1
SERVICE QUALITY DIMENSIONS AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
The Nigerian telecommunication sector has experienced exponential growth in recent years. The sector has witnessed stiff competition, with the operators engaging in diverse marketing activities to ensure their subscribers remain satisfied and brand loyal. In spite of such activities, complaints…