📄 Bus. Manag. Entrep. Acad. J. — Volume 5, Issue 12 (2023)
Business Management and Entrepreneurship Academic Journal |
Volume 5, Issue 12 | 2023 | 1 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5345-3327 (Online)
📋 Articles — Volume 5, Issue 12
Research Article
Pages 1-19
Article 1 of 1
THE EFFECT OF PRODUCT ASSORTMENT AND COMPETITIVE PRICING ON CONSUMER CHOICE OF RETAIL OUTLETS: INSIGHTS FROM NIGERIAN RETAILERS
One of the major challenges faced by product assortment planning is finding the optimal balance between breadth and depth of product range, failure of which may lead to negative consequences for the retailer. At the same time, competitive pricing draws…