📄 Bus. Manag. Entrep. Acad. J. — Volume 4, Issue 4 (2022)
Business Management and Entrepreneurship Academic Journal |
Volume 4, Issue 4 | 2022 | 2 Articles
Open Access
Double-Blind Peer Reviewed
ISSN: 5345-3327 (Online)
📋 Articles — Volume 4, Issue 4
Research Article
Pages 1-16
Article 1 of 2
DETERMINANTS OF CONSUMER CHOICE OF HOTELS IN ANAMBRA STATE OF NIGERIA
The study investigated the determinants of consumer choice of hotel in Anambra State of Nigeria. The problem of the study emanated from the intricacy of identifying the crucial factors that influence consumer choice of hotels. The specific objectives of this…
Research Article
Pages 17-27
Article 2 of 2
CRITICAL ISSUES IN SMES AND INNOVATION IN CONTEMPORARY ZIMBABWE: A LITERATURE REVIEW
This article examines critical issues in the deployment of innovation in facilitating SME activities in the Zimbabwean economy. The study focuses on key elements that affect the acceptance and effective utilization of innovation capabilities and its impacts in improving performance…