THE EFFECT OF CULTURAL SIMILARITY ON STRATEGIC SUPPLIER NEGOTIATION OUTCOMES
Although cultural similarity is often considered to facilitate the development of negotiations from a win-win or value creation approach, the evidence obtained calls this assumption into question. Recognizing negotiation as a critical component of organizational strategic processes, this study challenges…
THE ROLE OF ARTIFICIAL INTELLIGENCE IN PROMOTING GENDER-INCLUSIVE INNOVATION IN COLOMBIAN SMES
This study analyzes the adoption of artificial intelligence (AI) in Colombian small and medium-sized enterprises (SMEs) as a process of social innovation. Using exploratory quantitative methodology, a validated survey was administered to 945 SMEs across eight cities, examining sociodemographic, motivational,…
BRIDGING ACADEMIA AND INDUSTRY: THE ROLE OF GENDER AMONG RESEARCH GROUP LEADERS IN BRAZIL
Although there is substantial research on University-Industry Collaboration (UIC), some aspects of this partnership remain underexplored or even absent, such as the gender factor and its relationship with the UIC process. In this context, the aim of this study is…