EFFECTS OF NEW IMPERIALISM IN CONTEMPORARY AFRICAN STATES
The political economy of contemporary African states is perpetually dependent on those of the industrialized capitalist economies of Western Europe. Undoubtedly, this is attributed to early European imperialist incursion into Africa which led to the subsequent partition of the same…
EMOTIONAL INTELLIGENCE AS A PREDICTOR OF BURNOUT AMONG SELECTED NIGERIAN BANK WORKERS
This study examined emotional intelligence as a predictor of burnout among bank workers. The study examined how emotional intelligence can predict burnout, to assess the difference between male and female employees level of burnout and to access the differences in…
BILL BOARD ADVERTISING AND CONSUMER PURCHASE INTENTION OF UNILIVER NIGERIA PLC PRODUCTS IN EDO AND DELTA STATES, NIGERIA
The study examined the effect of billboard advertising on consumer intent towards Unilever Nigeria Plc products in Edo and Delta States, Nigeria. The general objective of the study is to determine the effect of billboard advertising on consumer purchase intent…
UNDERSTANDING THE CONCEPT OF GLOBALIZATION
Dramatic changes occurred in the world precipitated by the end of the prolonged cold war. A world that was hitherto driven by the division on ideological grounds was to be integrated by markets and technology, termed globalization. The objective here…