The study focuses on effect of brand image on customer patronage in selected shopping Mall in  Anambra State of Nigeria, The specific objectives are to determine the effect of brand equity, ascertain the nature of the relationship between brand experience and  determine the influence of brand association on customer patronage. The survey research design was adopted for the study. The population comprises of consumers of shopping mall in the three senatorial district of Anambra State which include shoprite Onitsha for Anambra North, Roban store Awka for Anambra Central amd Gmart store Nnewi for Anambra South.  The study use in total sampling size of 243, comprising 81 consumers from each of the shopping mall selected in the three senatorial zones respectively. Purposive sampling method was used in selection of the consumers for these shopping malls. The Instruments used for data collection were questionnaire. A total of 243 copies of the questionnaire were distributed while 230(83%) copies were returned and 13(17%) were not returned.Three hypotheses were tested using Pearson product moment correlation coefficient and simple linear regression statistical tools. The findings are brand equity has a significant effect on customer patronage. There is a positive relationship between brand experiences on customer patronage while brand association has significant effect on customer patronage. The study concluded that Brand image is the overall impression in consumers’ mind that is formed from all sources. The study recommended that shopping firms should ensure that image of their stands for the test of times of value, quality and meeting customer satisfaction. The implication of the study are that shopping malls within the context are expected to improve on their brand image policy amd programmes. This will help in sustaintiating their products and services from their competitors and also strengthen their brand image in the perception of their customers and organization’s publics. The use of signs and symbols should be encouraged whether they are used for implicit or explicit purpses this is because empirical evidence has proved that they significantly affect customer patronage.