Vol. 9 No. 1 (2022): January- February

Published: 2022-02-02

Articles

Dr. Influence Of Traditional Media Advertising On Consumer Purchase Of Local Rice In Ebonyi State

VICTOR OKOLO, Ujah, Patrick N, Mbah Chris Chukwuemeka, Obikeze Chinedum O, Nnadi Nmere O, Ikpo Kobi P, Okoro Deborah P

1-18

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Influence Of Celebrity Attributes On Consumer Preference For Gsm Services In Onitsha Metropolitan Area Of Anambra State Celebrity Attributes and Consumer Preference

CHIDUME ANETOH, Dr. Emmanuel Chidozie Ndubisi, Kobi Pamela Ikpo, Dr. Deborah Patience Okoro

19-39

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Product Innovation And Consumer Patronage Frequency Of Beer Brands In Anambra State Of Nigeria

John Chidume Anetoh Ph.D, Emmanuel Chidozie Ndubisi Ph.D, Lawrence Nnamdi Okeke Ph.D, Vitus Chinedu Ogbunuju , Cajetan Obinna Ewuzie Ph.D

40-54

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