About the Journal

About Contemporary Marketing Research Journal

Contemporary Marketing research Journal is an international peer review open access Journal published bi-monthly by Center for International Research Development (CIRD). The Journal strives to publish the best manuscripts available that address research in marketing and marketing research practice. CMRJ is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.

The journal bridges theory and practice, and balances rigour and relevance. It encourages problem driven and cross disciplinary study. Readers will benefit from the latest research on new marketing phenomena, innovative theories and methodologies, and deep market insights.

The journal recognises the role of emerging markets and the great impacts of technology advancement on business innovation. In addition to traditional marketing topics, the journal welcomes articles which specifically emphasise new conceptual and philosophic origins, new methodologies backed up with technology, and new marketing insights on emerging markets.

The journal includes, but is not restricted to:

Marketing strategy
• Consumer markets and buying behaviour
• Relationship marketing and CRM
• Branding and brand equit
• Big data and marketing analytics
• Interaction of consumers and technology
• Cross nation and cross cultural issues
Social marketing and public policy
Corporate social responsibility and marketing ethics
Interface of marketing and other functions

Indexing and Abstracting

CMRJ Is currently indexed in Googles Scholar, DOAJ, Publon and ResearchGate

About Us

Centre for International Research Development (CIRD) is non-profit incorporated research firm based in United States of America. CIRD is promised on the need to provide resources that enhances global knowledge by mapping new frontiers in emerging technologies and innovation in research, industry and governance, link centers of excellence world-wide to stimulate and enhance creative and application-oriented problem solving for society and to explore the synergy and collaboration within the sciences, management and policy creation and implementation.

Today CIRD work with leading organizations in providing resources to research scholars in terms of grants, manpower development and establishment of communicative channels between experts, policy makers and practitioners in academic, industry and government. CIRD is engaging academic institutions for partnerships in research whose outcome is critical in disseminating information on the impacts of resource exploitation.

VISION

In Center for International Research Development, our vision is to enhance and expand global knowledge through research services

MISSION

CIRD is whole committed to providing research services that enhances and expand global knowledge by contributing significantly in research dissemination, discovery and utilization.