Marketing Strategies And Net Distributions By Health Workers In Anambra State Nigeria
Ifediba Emmavitalis Emeka Ph.D.
Department of Marketing, Madonna University Nigeria, Okija Campus.
Anumege Sebastian chibunna. Ph.D.
Department of Marketing, Madonna University Nigeria, Okija Campus.
Keywords: Give Well, Insecticide Treated Nets, Marketing
Abstract
To achieve marketing coverage and usage of Insecticide Treated Nets as a vector control intervention for malaria elimination, the Government of Anambra State distributed free ITNs through Door-to-Door social marketing strategy supported by GiveWell charity organization in 2022 during net distribution campaign. The aim of the study was to determine impact of marketing in distribution of Nets by health workers and level of ownership of ITNs in households. A stratified-random sampling technique was used to select 300 ITN marketing staff and households across the five communities for which total of 263 was used for analysis. Data was collected through a structured questionnaires and the data was analyzed using SPSS 20.0 and presented in frequencies and percentages which Chi-square statistics was used to test the hypothesis at 0.05 level of significance. The findings indicated presence of high level of impact towards marketing distribution of ITNs by health marketing staff, also a significant effect towards household reach especially rural areas known to be malarious environment. The study concluded that delivery of ITNs at distribution point was very effective and equitable. The research recommends state ministry of health and other agencies to seek ways to ameliorate the prices of ITNs through total or partial subsidy.
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