Open Access Peer Reviewed Quarterly Est. 2016

Innovative Journal of Research in Marketing and Customer Success

(IJRMCS)
ISSN (Print): 4288-4307 | ISSN (Online): 6612-7590
4.03
Impact Factor
9
H-Index
187+
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HomeIJRMCS Vol. 1, No. 5 DIGITAL MARKETING AND THE NIGERIA ECONOMY
📄 Research Article IJRMCS Vol. 1, No. 5 (2021)

DIGITAL MARKETING AND THE NIGERIA ECONOMY

Ifediba Emman Vitalis Emeka PhD 1 & Nwangene Ogochukwu PhD 2
1 Marketing Department, Madonna University Nigeria, Okija Campus
2 Marketing Department, Odumegwu Ojukwu University, Igbariam.
Innovative Journal of Research in Marketing and Customer Success, Vol. 1, No. 5 (2021), pp. 1-10 | DOI:
Open Access Peer Reviewed Research Article

Abstract

As the world grapples with Covid-19 pandemic, there is a significant economic & business impact being felt globally. With lockdown directives in many countries and guidance around social distancing to counter the Covid-19 threat, digital marketing business has significantly impacted digital marketer around the world. SME’s & large marketing entrepreneurship has the potential to become an engine of economic transformation in Nigeria and set the country on a new growth trajectory. This investigate digital marketing and Nigeria economy. The study adopted the analytical survey method to gather information on the variables. A self-administered questionnaire with total of 263 was distributed to SME’s & large online digital marketers, whereby data was analyzed by means of percentage-frequency occurrence and three research hypotheses were tested using the chi-square. The main results stemming from the research indicate that digital marketer’s use digital platform to increase their marking value and the most preferred digital platform used are Facebook &Instagram as well as having positive significance to the Nigeria economy. Based on the findings, it was recommended that Government has to encourage innovation that allows citizens to make meaningful positive contributions to our economic development.
Keywords: Covid-19, Digital Marketing in Nigeria, Economy, SME’s
📑 How to Cite This Article
APA 7th Edition:
Ifediba Emman Vitalis Emeka PhD, Nwangene Ogochukwu PhD (2021). DIGITAL MARKETING AND THE NIGERIA ECONOMY. Innovative Journal of Research in Marketing and Customer Success, 1(5), 1-10. https://doi.org/
Vancouver Style:
Ifediba Emman Vitalis Emeka PhD, Nwangene Ogochukwu PhD. DIGITAL MARKETING AND THE NIGERIA ECONOMY. Innov. J. Res. Mark. Cust. Success. 2021;1(5):1-10. DOI:
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