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Innovative Journal of Research in Marketing and Customer Success

(IJRMCS)
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HomeIJRMCS Vol. 13, No. 1 EXPLORING THE INFLUENCE OF FAMILY SUPPORT AND SEL…
📄 Research Article IJRMCS Vol. 13, No. 1 (2025)

EXPLORING THE INFLUENCE OF FAMILY SUPPORT AND SELF-MASTERY ON ASSERTIVE BEHAVIOR IN YOUNG ADULTS

Chinedu Michael Okafor 1 & Amarachi Nkemdilim Eze 2 & Tare Samuel Oghenekaro 3
1 Department of Psychology, Enugu State University of Science and Technology (ESUT), Enugu, Nigeria
2 Department of Social Sciences and Humanities, Institute of Management and Technology, Enugu, Nigeria
3 Nigeria Maritime University, Warri, Delta State, Nigeria
Innovative Journal of Research in Marketing and Customer Success, Vol. 13, No. 1 (2025), pp. 19-25 | DOI: https://doi.org/10.5281/zenodo.19882347
Open Access Peer Reviewed Research Article

Abstract

The study investigated family support and self-mastery as predictors of assertiveness among undergraduate. One hundred and thirteen (113) participants which comprised 70 females and 43 males between the ages of 24-50 years with a mean of 13.43 and standard deviation of 2.54, were selected from Enugu State University of Science and Technology (E.S.U.T), with the aid of purposive sampling techniques from the following faculties; Social Sciences and Humanities (45), Management Sciences (37), Law (31). The study was a cross-sectional survey in which Spencer (1973) Rathus Assertiveness Scale (RAS), Uddin and Bhuiyan (2019). Family Support Scale and, Pearlin and Schooler (1978) Pearlin Self-Mastery Scale, were used for data collection, while linear regression was used for analysis. Three hypotheses were tested and the results revealed that; family support Stβ= .434*** and t= 3.932*** positively predicted assertiveness among undergraduates at p< .001. Self-mastery Stβ= .249* and t= 2.256* positively predicted assertiveness among young adults at p< .05. Family support and self-mastery jointly predicted assertiveness at at p< .01. In view of the findings of the study the researcher discussed the result and recommendations were made.
Keywords: ["Family support","Self-mastery","Assertiveness","Undergraduate","Student"]
📑 How to Cite This Article
APA 7th Edition:
Chinedu Michael Okafor, Amarachi Nkemdilim Eze, Tare Samuel Oghenekaro (2025). EXPLORING THE INFLUENCE OF FAMILY SUPPORT AND SELF-MASTERY ON ASSERTIVE BEHAVIOR IN YOUNG ADULTS. Innovative Journal of Research in Marketing and Customer Success, 13(1), 19-25. https://doi.org/https://doi.org/10.5281/zenodo.19882347
Vancouver Style:
Chinedu Michael Okafor, Amarachi Nkemdilim Eze, Tare Samuel Oghenekaro. EXPLORING THE INFLUENCE OF FAMILY SUPPORT AND SELF-MASTERY ON ASSERTIVE BEHAVIOR IN YOUNG ADULTS. Innov. J. Res. Mark. Cust. Success. 2025;13(1):19-25. DOI: https://doi.org/10.5281/zenodo.19882347
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