The study examined the effect of marketing communication strategies on the behaviour of voters during electioneering periods in Akwa-Ibom State of Nigeria. In order to carry out this investigation, a survey research design was employed which allowed the researcher to select a sample of the entire population to administer questionnaires on them. The data gathered from the respondents were analyzed using frequency counts, percentages and descriptive statistics while the hypotheses proposed were tested using Simple Linear Regression Technique with the aid of Statistical Package for Social Sciences (SPSS) version 20.0. Findings revealed that there is a strong and positive relationship between marketing communication strategies (in the form of advertising, personal selling and Relationship Marketing) and behaviour of voters during electioneering periods in Akwa-Ibom State. The researcher recommends that candidates and parties make relevant use of these tools to achieve their electoral objectives and to maintain themselves in office if they win.