The tools and approaches for communicating with customers have changed greatly with the emergence of social media; therefore, corporate organization, educational institutions, businesses must learn how to use social media in a way that is consistent in this digital age. This paper used descriptive survey methodology and driven by Technological Determinism of Marshall McLuhan.  The findings show that social media are veritable tools of communication to reach out to prospective students for admission drive. Therefore, the University should operate at least three social media accounts in any of these platforms - Youtube, Instagram, Facebook, Twitter, Phoneix, Ayoba and others. The more the number the better is the awareness creation. When selecting social media platforms media relations officer should choose platforms that their target prospective students operate. The social media should have monitoring personnel to relate and answer prospective student’s inquiry.