The study assessed the attributes of celebrity endorsers by the 400 level students of Faculty of Management Science Madonna University, Okija Campus, Nigeria. The study employed both primary and secondary sources of data collection. A total of 196 questionnaire were shared out to the students but only 185 questionnaires duly filled and returned were analyzed. The questionnaire was structured in line with the research objectives, questions and hypothesis of the study. The pearson correlation coefficient was used to confirm formulated hypothesis. The test was carried out at 0.5% of significance using SPSS statistical tool. The findings revered that celebrity endorsement has significant positive effect on consumer’s purchase intention and concluded that celebrity endorsement has a significant positive effect among all attributes of the celebrity in the study.