📄 Research Article
AJCR Vol. 8, No. 7 (2021)
IMPROVED COVID-19 KNOWLEDGE AND CONSCIOUSNESS AMONG RESIDENTS OF ABAKALIKI: UNDERSTANDING THE ROLE OF MEDIA CAMPAIGNS
Apeh, Andrew Chiahalam Ph.D. 1 & Apeh, Chikamso C 2 & Eze, H. Uchenna 3
1 Department of Mass Communication, Enugu State University of Science and Technology (ESUT), P.M.B 01660, Enugu, Nigeria
2 Department of Agriculture, University of Nigeria, Nsukka
3 Fellow, Directorate of Research, National Institute for Policy and Strategic Studies NIPSS Kuru
2 Department of Agriculture, University of Nigeria, Nsukka
3 Fellow, Directorate of Research, National Institute for Policy and Strategic Studies NIPSS Kuru
Open Access
Peer Reviewed
Research Article
Abstract
The Coronavirus is a large family of viruses known to cause illnesses ranging from the common cold to acute respiratory tract infection. The severity of the infection may be visible as pneumonia, acute respiratory syndrome, and even death. The mortality rate is not only high, but threatens our existence as a people. One of the tasks of the mass media is the promotion of knowledge on health issues; inform and educate members of the society. So far, media campaigns have been deployed across board to manage the spread of this deadly virus. It was against this backdrop that this study was initiated to appraise the influence of these campaigns against COVID-19 virus. Explanatory mixed method research design was adopted, so as to empirically confirm, cross-validate, or corroborate findings of the research. A representative sample size of 385 was studied. Results indicate that most Nigerians, particularly in the Abakaliki, now have a detailed knowledge of the COVID-19 virus, its transmission and prevention methods as well as the medical anthropology. And there’s a correlation between their level of exposure to COVID-19 campaigns and knowledge. It is therefore imperative to note that media campaigns can effectively help in managing the spread of diseases. We recommend among others, that there should be sustained media campaigns against COVID-19 so that people can continue to maintain their adopted simple personal hygiene practices.
Keywords:
Media Campaign, Attitudes, Behavior, COVID-19, Disease Outbreak
📑 How to Cite This Article
APA 7th Edition:
Apeh, Andrew Chiahalam Ph.D., Apeh, Chikamso C, Eze, H. Uchenna (2021). IMPROVED COVID-19 KNOWLEDGE AND CONSCIOUSNESS AMONG RESIDENTS OF ABAKALIKI: UNDERSTANDING THE ROLE OF MEDIA CAMPAIGNS. Academic Journal of Current Research, 8(7), 159-173. https://doi.org/
Apeh, Andrew Chiahalam Ph.D., Apeh, Chikamso C, Eze, H. Uchenna (2021). IMPROVED COVID-19 KNOWLEDGE AND CONSCIOUSNESS AMONG RESIDENTS OF ABAKALIKI: UNDERSTANDING THE ROLE OF MEDIA CAMPAIGNS. Academic Journal of Current Research, 8(7), 159-173. https://doi.org/
Vancouver Style:
Apeh, Andrew Chiahalam Ph.D., Apeh, Chikamso C, Eze, H. Uchenna. IMPROVED COVID-19 KNOWLEDGE AND CONSCIOUSNESS AMONG RESIDENTS OF ABAKALIKI: UNDERSTANDING THE ROLE OF MEDIA CAMPAIGNS. Acad. J. Curr. Res.. 2021;8(7):159-173. DOI:
Apeh, Andrew Chiahalam Ph.D., Apeh, Chikamso C, Eze, H. Uchenna. IMPROVED COVID-19 KNOWLEDGE AND CONSCIOUSNESS AMONG RESIDENTS OF ABAKALIKI: UNDERSTANDING THE ROLE OF MEDIA CAMPAIGNS. Acad. J. Curr. Res.. 2021;8(7):159-173. DOI:
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