This paper seeks to exploring Examine the influence of adoption of new technology and new product success in the Small and Medium-Scale Industries in the South-South States, Nigeria. The specific objectives of the study are to: Ascertain the impact of new channels of distribution on Organizational Growth in the Small and Medium-Scale Industries in the South-South States, Nigeria. This study adopts a descriptive survey method. The total sample size for the study was 566 staff of selected SMEs staff constitutes the respondents of the study. The major instrument used in generating primary data for the study was structured questionnaire developed by the researcher and designed in likert scale format. Hypotheses formulated were tested using inferential statistic of linear regression and correlation. The study find out that Adoption and modification of new technology influences product success (r = 769; r2 =. 591; F = 375.754; T = 19.384; p = .000). The study recommended that SME’s need to establish intense linkages with R&D institutions (Research and Development) in order to carry out technology up grade in the long term in order to overcome the rapid technological obsolescence in the globalized economy