https://cirdjournals.com/index.php/ijrmcs <p><strong>Innovative Journal of Research in Marketing and Customer Success (IJRMCS)</strong> is a leading peer-reviewed, open-access journal dedicated to advancing the field of marketing and customer success. The journal aims to foster the exchange of ideas, research, and practices among scholars, practitioners, and industry professionals, emphasizing innovative approaches and practical applications in marketing strategies and customer success management.</p> <p>IJRMCS strives to contribute to the development of knowledge and practice in marketing and customer success by publishing high-quality research that: <span style="font-size: 0.875rem;">Explores innovative marketing strategies and their impact on customer engagement and loyalty, </span><span style="font-size: 0.875rem;">Investigates the role of technology and digital transformation in shaping marketing practices, </span><span style="font-size: 0.875rem;">Analyzes the determinants of customer success and the best practices for achieving it, </span><span style="font-size: 0.875rem;">Provides insights into consumer behavior and its implications for marketing tactics. </span><span style="font-size: 0.875rem;">The editorial board of IJRMCS consists of distinguished scholars and industry leaders with extensive expertise in marketing and customer success. The board is committed to maintaining the journal's high standards of scholarly excellence and scientific rigor</span></p> en-US Innovative Journal of Research in Marketing and Customer Success https://cirdjournals.com/index.php/ijrmcs/article/view/1240 <p>The study investigates the role of marketing research in achieving sustainable practices in Nigerian SMEs. It found that sustainable marketing techniques significantly impact the functioning of these enterprises. The research used a literature-based instrument and collected data from 250 selected SMEs. The findings suggest that marketing research significantly assists Nigerian SMEs in making informed decisions, achieving sustainable practices in strategic planning and decision-making. The findings will help fill knowledge gaps and serve as a guide for researchers and practitioners in Nigeria</p> Scholastica Ebarefimia Udegbe Olufemi Aina AJOSE Tijani Usman Moyosore Copyright (c) 2024 Innovative Journal of Research in Marketing and Customer Success 2024-02-26 2024-02-26 4 2 1 7