Udegbe, Scholastica Ebarefimia, Olufemi Aina AJOSE, and Tijani Usman Moyosore. “THE ROLE OF MARKETING RESEARCH IN ACHIEVING SUSTAINABLE PRACTICES: A CASE STUDY OF SMES IN NIGERIA”. Innovative Journal of Research in Marketing and Customer Success 4, no. 2 (February 26, 2024): 1–7. Accessed June 24, 2026. https://cirdjournals.com/index.php/ijrmcs/article/view/1240.