Udegbe, S. E., O. A. AJOSE, and T. U. Moyosore. “THE ROLE OF MARKETING RESEARCH IN ACHIEVING SUSTAINABLE PRACTICES: A CASE STUDY OF SMES IN NIGERIA”. Innovative Journal of Research in Marketing and Customer Success, vol. 4, no. 2, Feb. 2024, pp. 1-7, https://cirdjournals.com/index.php/ijrmcs/article/view/1240.