W. O. Akerejola, P. S. Ohikhena, B. Alabi, and A. Emenike, “THE EFFECT OF THE CHOICE OF ADVERTISING AS MARKETING TOOL ON CUSTOMER RETENTION IN BANKING INDUSTRY – A CASE STUDY OF SELECTED BRANCHES OF ACCESS BANK IN BENIN-CITY”, IJRMCS, vol. 1, no. 1, pp. 1–11, Sep. 2021.