AKEREJOLA , W. O.; IBOBO , E. O.; OHIKHENA , P. S.; ALABI , B. THE EFFECT OF CUSTOMER RELATIONSHIP MARKETING ON CUSTOMER RETENTION – A CASE STUDY OF GUARANTY TRUST BANK PLC. BENIN-CITY. Innovative Journal of Research in Marketing and Customer Success, [S. l.], v. 1, n. 2, p. 1–14, 2021. Disponível em: https://cirdjournals.com/index.php/ijrmcs/article/view/85. Acesso em: 24 jun. 2026.