AKEREJOLA , W. O.; OHIKHENA , P. S.; ALABI , B.; EMENIKE , A. THE EFFECT OF THE CHOICE OF ADVERTISING AS MARKETING TOOL ON CUSTOMER RETENTION IN BANKING INDUSTRY – A CASE STUDY OF SELECTED BRANCHES OF ACCESS BANK IN BENIN-CITY. Innovative Journal of Research in Marketing and Customer Success, [S. l.], v. 1, n. 1, p. 1–11, 2021. Disponível em: https://cirdjournals.com/index.php/ijrmcs/article/view/44. Acesso em: 24 jun. 2026.