UDEGBE, S. E.; AJOSE, O. A.; MOYOSORE, T. U. THE ROLE OF MARKETING RESEARCH IN ACHIEVING SUSTAINABLE PRACTICES: A CASE STUDY OF SMES IN NIGERIA. Innovative Journal of Research in Marketing and Customer Success, [S. l.], v. 4, n. 2, p. 1–7, 2024. Disponível em: https://cirdjournals.com/index.php/ijrmcs/article/view/1240. Acesso em: 24 jun. 2026.